Becomes the international brand operator
Creates the international designer and the brand. Although NBA along with the Chinese economy’s development and the national strength promotion, the Eastern culture has brought to more and more person’s attentions in the world fashionable domain, although already had a substantial number of designer to go out the entrance to a country, to fashions and so on Paris, Milan, New York, Tokyo makes the issue, but, we saw until now still does not have one in the international fashionable domain to be able to have the influence from China’s clothing brand designers to the world fashionable tidal current. China’s designers cannot only mix a face in the country inner loop to be ripe, but must increase to make public rate internationally, integrates to the international mainstream fashionable circle, own sells the world. When the Chinese designers enter in the international circle to accept truly the words which esteems, its product and the brand take advantage of opportunity inevitably, but to enter the international fashion, becomes has the international influence brand.
Becomes the international brand operator. Will make the processing for the international major suit forever to earn on the industrial chain the thinnest profit, homemade brand this road relatively will be also difficult, but if will adopt the banker who Itouchuu business organization such will become the brand, also will be a very good choice. At present, the financial crisis causes the international many brands to suffer the heavy losses to wait for the right price to sell inquires, near section time, from Pierre Cardin (Pierre · Kadan), Christian Lacroix (Kelisiting · pulls the Crue tile), Aquascutum (elegant standard lion Dan) to throw the olive NBA branch in abundance to the Chinese Enterprise, some fund abundant China Enterprise starts to attempt through the resources superiority purchase control international brand, if the following strategy is appropriate, in these Chinese Enterprise may appear is similar to the Itouchuu business organization such brand banker and the multi-national brand operator or the financial group.
Creation fair price fashionable brand. Many entrepreneurs thought that makes the international brand makes the luxurious brand, will think only then makes the high-end product to be able to occupy future consumer market, but the fair price will not represent the quality to be bad actually, the fair price will not represent not fashionable, the fair price will not represent is not the international brand, will take Spain’s quick fashion (Fast Fashion) brand Zara, this will have “the first-class image, two class products, third-class price” the fair price brand was NBA sudden appearance in recent years, through fast, agile, multi-categories, small scale, big terminal competition strategy, becomes clothing retail merchant which the whole world was listed third, and advanced into the world 100 strong famous brand ranks rapidly. Zara, Uniqlo, H& M, C& Fair price brands and so on A have obtained the rapid development through the fast low price, might say, this time was China is most has the condition to create fair price fashionable brand the time. Depends on the huge Chinese market to be able only to create China’s clothing to retail the big alligator, creates the output value high energy efficiency high native place fair price brand, Fang Nengyou the trend international market possibility.
